Experience
Vice President of Design
RAPP
Dec 2016 – Present
At RAPP, I progressed from senior design leadership to Vice President of Design, shaping the creative vision, strategic direction and commercial contribution of design across the agency. Drawing on over 26 years of industry experience, I've built and led multidisciplinary teams spanning brand, CRM, customer experience and digital innovation, connecting creative excellence with business performance.
I've transformed a production-focused team of six into a 20-strong design department, led the integration of creative teams through major organisational change and established new operating models, scalable design systems and emerging technologies to strengthen creative capabilities. My leadership has contributed to new business growth, strategic client relationships and award-winning work for global brands including BBC, IKEA, Mercedes-Benz and Ralph Lauren.
Beyond commercial impact, I've focused on developing future creative leaders, championing emerging talent and building high-performing, inclusive creative cultures. My work has contributed to over 100 creative awards, reflecting a commitment to creative excellence and lasting organisational impact.
Associate Design Director
OgilvyOne
Jul 2005 – Dec 2016
My career at Ogilvy marked a defining period of creative and professional growth, progressing from Middleweight Designer in 2005 to Associate Design Director in 2014. During this time, I refined my design expertise, expanded into art direction and established the foundations of my creative leadership career.
I built and led a multidisciplinary team of ten designers, transforming the department into the agency’s most profitable. By championing creative excellence and exceptional craft, I helped secure Ogilvy’s position as the 3rd Top UK Agency for Design in The Directory Big Won Rankings 2014, alongside three Campaign Agency of the Year accolades.
Working across major brands such as British Airways & BT, I developed strong partnerships with creative directors, multidisciplinary teams and senior stakeholders throughout the Ogilvy and WPP network. This collaborative approach strengthened creative output, supported new business growth and shaped my approach to building high-performing teams.
Designer
Haygarth, Oyster Partners, The Open University
1999 – 2005 (Early career)
Foundational experience in graphic design, art direction and creative production, establishing the craft expertise that would underpin my career in creative leadership.