I directed the IKEA Choices for Change campaign. My team created real-time data visualisations of sustainable choices made by customers. Inspired by contemporary Scandinavian illustration styles, working in harmony with the core IKEA brand. We translated them into meaningful impacts for the planet and for customers. To care for customers’ pockets we launched a calculator to suggest simple switches and motivating money savings that was easily accessible by everyone.
Notable awards:
Drum Design Award
Campaign Purpose Award
Campaign Ad Net Zero Award